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Broadcasting and Creative Industries Disability Network
You Gov Report
The majority of television viewers say they would like to see more disabled people on screen.
That's according to a new survey conducted for the Employers' Forum on Disability's Broadcasting & Creative Industries' Disability Network (BCIDN).
The results of a You Gov poll carried out in early October were announced to senior players in the industry last month.
Seventy-seven per cent of those polled said they would not find it offensive to see a disabled person hosting a mainstream TV programme and only 9% said they wouldn't want to see people with facial disfigurements and 'severe' disabilities in programmes such as soaps or quiz shows.
Other results from the survey included:
- Only 4% of adults disagreed with the statement that it is good to see more disabled people on TV these days.
- 78% agreed that they would not be bothered if a disabled person presented the main evening news.
- Only 9% disagreed with the statement that there should be more portrayals of disabled people on TV in a wider variety of roles.
The You Gov survey results were based on an online representative sample of 2716 adults. Fieldwork was conducted from 3rd to 6th October 2006.