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Creating an inclusive approach to communication design
Workshop
When: Thursday 5 June 2008, 10am – 4pm
Location: London
Hosted by: Department for Business Enterprise & Regulatory Reform (BERR)
This successful workshop has been run and adapted over the last four years, bringing together designers and communication professionals across all industry sectors, to explore and engage in creating a more inclusive approach to communication design.
The workshop is designed to make it easier for you to maximise the impact of your design and marketing; remaining innovative while ensuring that your communications are accessible to everyone, including disabled people.
EFD research suggests that developing a better understanding of your disabled users can offer you commercial advantage, by accessing a wider market, as well as brand recognition. Creating products and services that satisfy users with a variety of different needs can also lead to more innovative approaches to design, which are more desirable to all of your markets.
You will have the opportunity to listen to different organisations and their experiences as well as disabled individuals and their needs as your customers.
Why attend?
This event enables you to:
- Maximise your creativity whilst ensuring that you appeal to a wider audience
- Understand the needs of different disabled users and the solutions available in ensuring that your communications are accessible
- Understand the relationship with your suppliers, taking into consideration your legal and best practice obligations when outsourcing a service
- Ensure that your websites are designed according to recognised web standards, whilst also giving you design flexibility
- Learn to use software accessibly, including Flash and PDF documents
- Learn from the experience of successful designers and marketing professionals who apply principles of creative design to a wider audience.
Who will be speaking at this event
Speakers currently include:
- Daniel Collins
- Senior Designer, Wire Design Ltd
- John Corcoran
- Director, Wire Design Ltd
- Helen Chipchase
- Equality & Diversity Manager for BT Retail, BT
- Robin Christopherson
- Head of Accessibility Services, AbilityNet
- Jacqueline Esquivel
- Senior Product Support Manager, BT Retail, Strategy Convergence & Products, BT
- Simon Minty
- Associate of Employers' Forum on Disability and Director of Minty & Friend (chair)
There will also be inputs from Employers' Forum on Disability
Who should attend?
Graphic designers, marketing and communications managers and disability or diversity champions.