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Gold card group commitment
- McDonald's Diversity policy promotes and sustains a working environment which is free from unlawful discrimination, harassment and bullying. McDonald's regards all of its employees as members of a team where everyone's opinion is valued and everyone is regarded as equal in status and must always be treated with respect. The company understands, accepts, respects and values the differences that make each person unique
- We aim to make sure that no job applicant or existing employee is treated less favourably on the grounds of their gender, marital status, disability, race, colour, nationality or ethnic origin and that no-one is disadvantaged by conditions, requirements and policies that cannot be shown to be just and fair
- The person responsible for this policy is the Human Resources and Training Director, but it is the responsibility of all employees, particularly managers and area management, to challenge questionable behaviour and practices. The Human Resources department monitors the effectiveness of the policy at regular intervals and takes such corrective action as may be necessary to ensure that it is being complied with. Employees who feel that they have been unfairly treated in any way regarding this policy are encouraged to use the remedies outlined in the Company's Crew and Employee Handbooks
- A group has been in place since 1992 to focus on equal opportunities and diversity development
- In 1998 McDonald's won the catering sector of Remploy's 'Leading the Way' Awards for the employment of people with disabilities and was Highly Commended in the Best Diversity Practitioner Category of the British Diversity Awards. The company was also Highly Commended in the private sector category of the Parents At Work 1998/99 Employer of the Year Awards
- In 1997 the Company appointed a dedicated Diversity Development Manager for the first time. The move from equal opportunities to diversity development reflects a change in emphasis from programmes and initiatives targeted at specific groups, to continuing personal development for all employees to enable them to maximise their potential and their contribution to the Company
- To help raise awareness of diversity at restaurant level, an internal 'Diversity Matters' Award was launched in 1998. Four regional restaurants were recognised for their efforts to promote diversity within their restaurant environment and/or local community
- McDonald's is a Gold Card member of the Employers' Forum on Disability which exists to help companies recognise, recruit and develop the careers of people with disabilities. McDonald's is committed to the Employers' Agenda on Disability and the Ten Points for Action drawn up by the Forum. During 1997 the Company committed to the Forum's Agenda on Customers. From 1993 to 1999 McDonald's Chairman, Paul Preston, was also Chairman of the Employers' Forum on Disability
- McDonald's restaurants, head office and regional offices are designed to allow ease of access for employees and visitors who have special needs
- The Company has been given approval by the Employment Service to use the 'Two Tick' symbol in formal recognition of the positive steps the Company is taking to employ people with disabilities
- McDonald's has produced a video entitled 'Think Ability' which explores positive attitudes towards disability. This video, which was distributed to all restaurants, promotes good employment practices and raises awareness amongst restaurant managers of disabled people, both as employees and customers
- The Company is a partner with Scope (for people with cerebral palsy) in their Fast Track Scheme. This is a development programme for graduates with disabilities
- The Company is working with the Multiple Sclerosis Society on their 'MS and Employment' project which aims to enable people with MS to stay in employment or to find work and to raise employers' awareness and understanding of MS.